2007 Rendering Report

Executive Summary

In 2007 the Email Experience Council conducted a review of 1,000 emails from both B2C and B2B marketers. These emails covered individual product sales, multiple product offers, newsletters, and event invitations. 21% of the emails reviewed appeared completely blank when images were turned off inside a variety of email clients. An additional 28% showed relevant copy, but had no working links.

Over the years, a number of professional companies have designed technologies that help marketers test for optimal rendering. Additionally, best practices have been released to define ways to create a successful email. Over 70% of companies still seem to struggle with success in this area.

Working with a professional company to test your image rendering across multiple email clients often helps to increase response up to as much as 87%. This report offers an objective comparison of the current professional companies who offer rendering services. It also lists some of the secrets to email rendering success, as provided directly from some of the email industries most well known experts.

While creating this report the Email Experience Council uncovered a significant area of opportunity for image rendering: mobile email. While some marketers have identified ways to successfully deal with the rendering challenges inside the email inbox, most have not yet addressed the issue of rendering on handheld devices. The use of PDA's, BlackBerries, mobile phones and other mobile email devices is still low, adoption rates and usage are on the rise (especially for B2B marketers). Identifying a way to ensure your email renders well in these devices will become a critical aspect of communication.

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2007 Rendering Report

Publisher: eec

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