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2008 Email Address Validation Study of 50 Leading Retailer Websites

FreshAddress, Inc., an email database services provider, conducted a study of fifty top e-tailers’ ability to catch email registration errors. This study is the second in a series of examinations of the email validation practices of leading internet retailers. The objective of the study was to determine which of these highlytrafficked, well-known brands with substantial revenues tied directly to email marketing campaigns were employing effective practices when collecting customer email addresses on their websites.