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2009 Retail Email Guide to the Holiday Season

Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers—lots of emails! Last year we tracked more than 4,700 emails from more than 100 top online retailers during the fourth quarter and released daily reports on strategies, tactics and trends via the Retail Email Blog. Based on that monitoring, we have produced this helpful roadmap to the email holiday season so retailers and other B2C companies can better formulate their campaigns this year.