A Concise Overview of Seven Business-to-Business Trends in Strategies and Spending

While each B2B marketer must consider its unique situation – products, purchasers, sales cycle, etc. – there is ample evidence of a shift from traditional media to digital tactics to facilitate growth for business marketers.  In fact, there are seven trends in B2B marketing strategies and spending.

Add   Price   Product
View   Free  

A Concise Overview of Seven Business-to-Business Trends in Strategies and Spending

Publisher: Lynne Nigro, Direct & Digital Marketing Consultant
05/03/2010

Platinum Sponsors
Gold Sponsors
  • Logo_harlandclarkedigitalsm
  • Clickmail_marteking_logo
  • Epsilon
Silver Sponsors
  • Bwm_logo_eec
  • Compendium-logo
  • O_eloqua_140x26
  • Liveintent
  • Logo_delivra_-_new_2011
  • Acx-di-logo_final_color_small
  • Streamsendlogo_180x150
  • Logo_listrak_-_new_2010_-_smaller
  • Logo_getresponse2012
  • Logo_inboxgroup_-_new_-_2011
  • Logo_silverpop_-_new_2009_-_smaller
  • Logo_message_systems_-_new_2009
  • Edatasource_logo_final
  • Logo_leadspend