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Behavioral Retargeting Email Campaigns

Forrester Research reported that 154 million people in the United States, approximately 67% of the online population, made online purchases totaling $155.2 billion dollars in 2009, an 11% increase over 2008 sales. More importantly, $917 billion in retail sales were influenced by online marketing efforts last year. And the numbers are on the rise. Considering that 98% of your website visitors leave your site without convertingii, and, according to Forrester Research, 51-66% of your online customers begins but doesn’t complete an online purchase, you can see how great of an impact a behavioral retargeting email campaign can have on your bottom line.