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Building Subscriber Personas: Getting Relevant without Data Overload

Consumers are on information overload. It has been estimated that people are exposed to thousands of ads each day; and while most of these go unnoticed, it’s easy to see how the numbers can quickly add up with all of the television and radio commercials, billboards, direct mail, print ads, emails, banner ads, telemarketing calls, SMS mobile text ads, etc., etc., that are constantly put in front of us.

How do you break through the noise to reach your target audience? How do you capture someone’s attention when everyone is so used to ignoring marketing messages that it’s getting harder and harder to influence their purchasing decisions?