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Economic Impact Analysis: The Direct Marketing Industry

In this the third Economic Impact Analysis of the Direct Marketing Industry, the strength of direct marketing is apparent. Showing sustained and healthy growth in 2007, the industry represents an extensive contribution to UK employment, and thus the economy as a whole. Adaptable and resilient, direct marketing continues to provide marketers with the tools needed in the overall marketing mix to react to ever changing market conditions and consumer demands. And it remains a significant element of all marketing activities to businesses of all sizes in the UK today.