EEC10 Compliance Workshop - Feb. 1, 2010 - Part 1

LashBack, the first and only global email compliance monitoring service, leads a panel of four of the top lawyers in the industry from four unique practices, perspectives, and positions. The topics presented will range from the basics through advanced concepts with a focus on CAN-SPAM compliance including a section on international email compliance. The very latest legal news, regulatory trends and court decisions impacting your email marketing will also be presented and discussed. Email compliance expert James O'Brien, Director of Marketing, LashBack, will moderate the panel of legal professionals representing an EU based ISP Association, a large firm, an outside counsel and in-house counsel. The quality and diversity of legal resources and services available to email marketers has grown as email compliance has become even more critical to the success of the email eco-system.

Attendees gained an education in all aspects of email compliance, and also how to engage and manage relationships with legal professionals and firms focused on email compliance inside and outside of your business. This will include how to set up a successful email compliance process and how your legal needs can be identified and organized to interact successfully with marketing, operations, affiliate management and positions and departments in all of the most common business models in or leveraging the email industry in the US and as we all grow our businesses globally.

James O’Brien, Director of Marketing, LashBack
Ivo Ivanov, Corporate Legal Counsel, ECO, Association of the German Internet Industry
Frank Ioppolo, COO and General (In-House) Counsel to MarketLeverage
Kavon Adli, Attorney At Law; Founder, The Internet Law Group
Susan Lyon, Of Counsel, Privacy & Security Practice, Perkins Coie, LLP

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EEC10 Compliance Workshop - Feb. 1, 2010 - Part 1

Publisher: Susan Lyon

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