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EEC10 - The Email Zoo - Live at EEC

The Email Zoo is an active email marketing blog that acknowledges that it's a "zoo" out there in the email marketing world. But with the help of email marketing experts, you can determine the best and worst of email practices and techniques. Several contributors to Email Zoo were live at the EEC to dissect email campaigns focusing on: testing/rendering, subject lines, integration of social media and networking, preference pages, and calls to action.

After each analysis, panelists presented "key takeaways" for attendees to implement. Attendees will walk away with real, tangible ways to improve their campaigns. Don't get lost in the jungle, let the Email Zoo help guide your way to successful email marketing.

Andrew Kordek, Manager of Optimization, Groupon
DJ Waldow, Director of Community, Blue Sky Factory
Angela Barber, Art Director, Thin Data
Justin Premick, Education Marketing Manager, AWeber