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EEC10 - Winning Elections in the New Marketing Democracy

Customers now control the marketing they receive and ignore the rest. Campaigning for their attention requires skilled, direct marketing execution on customer recognition, customer data, personalization and relevant communication… all occurring in real-time. Improvements in database marketing across digital channels is enhancing customer experience, making companies easier to do business with and bringing in more business.

Winners in the new Marketing Democracy era use strategy and analysis to identify best prospects and focus resources on the most effective channels and segments. Achieving this goal means understanding ‘voters’ and their lifecycle to deliver communications through multiple media channels in cadence with the way they research, shop, purchase and expand into more services. Join the revolution rather than resist it by fusing insight with media to create high-performing campaigns that are more relevant at every interaction.

Christopher Marriott, VP, Global Managing Director, Acxiom Digital