EEC11: Building a Multi-Channel Blueprint with Email, Social & Direct

As marketers, we all rely on automation technology to create tailored customer experiences across multiple channels.  But with multiple transactional events online and offline, how do you identify key life stage opportunities without facing the risk of being overwhelmed and ineffective?

Hear it in person from Fortune 100 companies on how they’ve built best-in-class integrated marketing programs and leveraged data to build cohesive customer blueprints and dialogues.

This presentation will help you:

  • Identify key life stage opportunities derived from online and offline data  
  • Leverage multi-channel data to build an effective customer communication strategy  
  • Build a successful integrated marketing campaign


Presented by:

  • Andrew Bailey, Marketing Specialist Advisor, Customer Engagement Marketing, FedEx
  • Matthew Kirsch, Director, Email Marketing, Walgreen's

 

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EEC11: Building a Multi-Channel Blueprint with Email, Social & Direct

Publisher: eec
02/01/2011

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