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EEC11: Don't Say Goodbye - Use Engagement to Win Back Your Subscribers
Overly frequent and irrelevant emails are two of the biggest reasons why recipients unsubscribe. But what happens when recipients don’t unsubscribe, yet they stop engaging with your email campaigns, and how do you re-engage inactive subscribers?
Discover how SnagAJob.com, the nation’s largest job site for hourly jobs, utilized value-based communications to re-engage inactives and addressed the deliverability challenges that come along with messaging dormant subscribers.
Presented at EEC11 by:
- Ryan Phelan, VP Strategic Services, BlueHornet
- Isabel Howell, Senior Marketing Analyst, SnagAJob.com
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EEC11: Don't Say Goodbye - Use Engagement to Win Back Your Subscribers
Publisher: eec, BlueHornet, SnagAJob.com
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