EEC11: From Confusion to Convergence: Email in a Multi-Channel World

Email may be the workhorse for online marketers, but how can it compete with the increasing use of other digital channels? Don’t worry, we’ll help you sort it out, but first, a slight shift in orientation is in order to reach holistic multi-channel communications.

This panel of expert email marketers will reveal trends in channel usage and share recent research on customer expectationsto help you tackle the challenge to achieve true convergence.

Untap the:

  • Latest solutions for cross-channel customer engagement strategies
  • Best practices for capturing channel preference
  • Technical and data management requirements for operating in a multichannel environment

Presented at EEC11 by:

  • David Daniels, CEO, Relevancy Group
  • Dave Lewis, CMO, Message Systems

 

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EEC11: From Confusion to Convergence: Email in a Multi-Channel World

Publisher: eec
02/01/2011

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