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EEC11: How Engagement Marketing Techniques Capture More Relationships & More Customers
How do you sell to today's hyper-social and sophisticated consumers? The trick is to maximize every touch-point! First, initiate the conversation and create an interest, then, build a trusting relationship and finally, give them a reason to buy!
Get ready to discuss how leading B2B and B2C companies are using email with social media, CRM, and mobile to execute relevant, permission-based communications with their consumers.
This presentation will teach you how to:
- Leverage digital media to find your target consumers
- Optimize registration so that it efficiently strengthens brand-consumer relationships
- Use email with social media, CRM, and mobile to accelerate marketing ROI
Presented at EEC11 by:
- Joel Book, Principal, Marketing Research & Education Group, ExactTarget, Inc.
- Josh Perlstein, President, Response Media
- Mindi Staley, Senior Specialist Interactive Marketing, Scotts Miracle-Gro
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EEC11: How Engagement Marketing Techniques Capture More Relationships & More Customers
Publisher: eec
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