Marketing in a Slow Economy Requires a Laser Focus

Slow economies or recessions are particularly troubling for BtoB marketers. A common knee-jerk reaction is for companies to cut what is not perceived to add value—budgets, programs and even people may be sacrificed. At the same time, there is greater pressure on marketers to drive immediate sales engagements. However, traditional lead-generation activities may not move the needle fast enough because of the natural length of sales and buying cycles. This paper lays out specific steps you can take for better results.

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Marketing in a Slow Economy Requires a Laser Focus

Publisher: Bulldog Solutions
01/05/2009

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