Q1 2010 Email Trends & Benchmarks - Presented by Epsilon & the Email Experience Council

The Q1 2010 Email Trends and Benchmarks study shows an increase in open rates compared to the first quarter of the previous year. In addition, eight of the thirteen industries measured saw an increase in open rates over Q1 2009. This report also delves into trends in specific verticals including Financial Services, Retail and Consumer Packaged Goods (CPG). Marketers within these industries are incorporating email marketing strategies designed to engage consumers on a one-to-one basis. Additional research from Epsilon has shown that email is consumers’ number one preferred channel to receive information.

The Q1 2010 Email Trends and Benchmarks study is compiled from 6 billion emails sent by Epsilon in Q1 (January – March) 2010, across multiple industries and approximately 160 participating clients. This benchmark report should be used only as a guideline, since specifics for each company will drive results.

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Q1 2010 Email Trends & Benchmarks - Presented by Epsilon & the Email Experience Council

Publisher: Epsilon & the eec
06/08/2010

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