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Q2 2011 Email Trends and Benchmarks

The Q2 2011 Email Trends and Benchmarks study shows a significant increase in the average volume per client over the previous quarter. The study also shows that while non-bounce rates remained stable, there was a slight decrease in open and click rates when compared to last quarter.

This report analyzes performance trends by industry and message type to provide an understanding of how the average company in each category performs. From these benchmarks marketers can glean insights and develop email strategies that take into account the challenges and opportunities facing each industry in order to break through the inbox clutter and reach consumers.

This study is compiled from 7.7 billion emails sent by Epsilon in Q2 (April-June) 2011, across multiple industries and approximately 130 participating clients. This benchmark report should be used only as a guideline, since specifics for each company will drive results.