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Q3 2011 Email Trends and Benchmarks

The Q3 2011 North America Email Trends and Benchmarks Results, which show a 7.1 percent increase in open rates from Q2 2011, and a 7.8 percent increase since Q3 2010. Click rates remained stable at 5.5 percent and the average volume per client increased from the previous year by 14.9 percent.

The quarterly analysis is compiled from 5.7 billion emails sent by Epsilon in July, August, and September of 2011, across multiple industries and approximately 140 participating clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.