Sender Line Branding Tactics In Retail Emails

The eec posed a Two-Click Survey question on its homepage about whether the sender name or subject line was more important to generating opens. By a healthy 55-to-45 margin, respondents said that the sender name was more important, that the reputation of the sender is key.

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Sender Line Branding Tactics In Retail Emails

Publisher: Chad White
04/17/2008

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