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Women's Bean Project Case Study

The eec provides email marketing support each year to a nonprofit looking to expand its reach and impact through the email channel. The benefits are triumvirate:
• The nonprofit has access to tools, technology, expertise and volunteer professionals to launch and/or optimize an email program.
• The direct marketing industry gets a chance to learn and grow from the experience.
• The volunteers learn together, network and do something good—all in the name of email marketers everywhere.
The eec chose the Women’s Bean Project as its 2007 Nonprofit Project.