Ways to Make Your Email Campaign End Happily Ever After

Marketers have used storytelling to take traditional and digital campaigns from something ordinary into something ext... 03.31.14

Understanding Email Consent Under CASL

Canada's Anti-Spam Law (CASL) will be here before we know it. The law comes into effect on July, 1 2014. CASL will in part impact sending messa... 03.02.14

How Predicting the Future Makes Email Analysis Pay Off

  Your email data can be useful in multiple ways. It can tell you which campaigns flopped, which subject lines rocked, and when different ... 02.17.14


The eec site is filled with resources to help you become a better email marketer.  Whether you're looking for research and whitepapers, books on email marketing, or just need to brush up on your email terminology, you've come to the right place.

The eec is led by seasoned professionals and thought leaders in email marketing. Our mission is to provide resources to new entrants in email marketing fields, a refresher for current professionals, and a networking opportunity for email marketing professionals and thought leaders to exchange ideas and practices. Want to get more involved in eec? Please contact us.

Visit the eec's YouTube channel and learn from your peers.

Plus, find out more about our S.A.M.E. Project for email metrics standardization.

Our Research Store contains numerous whitepapers, case studies, webinar recordings, benchmark guides, and other information written by the eec and our members and sponsors.

We add new items every month so be sure to come back frequently to get the industry's latest publications.

Download the eec's Cross-Channel Marketing Guide.


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