Leadership

Jeanniey Mullen, Founder

Jeanniey is the EVP and CMO of Zinio, the leading global online publishing and distribution services company.

Jeanniey Mullen founded the Email Experience Council in 2006. She is also the Executive Vice President and Chief Marketing Officer for Zinio, the global leader for digital publishing products and services. She holds the same position for VIVmag, the first fully interactive and all digital lifestyle magazine for women. An accomplished expert in the email and online marketing world, Jeanniey is recognized as a pioneer and visionary, advocating for and driving change that redefines the impact of various marketing channels. Prior to Zinio and VIV, Jeanniey was the Senior Partner and Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne worldwide.

A digital entrepreneur, Jeanniey founded and ran her own interactive agency as well as an online entertainment marketing company from 2001 to 2004. Prior to that, Jeanniey started the first agency-run email marketing division at Grey Direct. She has also held a number of roles at JCPenney, spanning an eight-year period. Jeanniey is known as one of the most well-respected voices in the world of email, digital publishing and online consumer brand awareness. She is a columnist for ClickZ, has published numerous whitepapers and best practice guides, has appeared in the Wall Street Journal and New York Times numerous times. She is on the board of advisors for a number of online marketing companies and events, and is a frequent keynote speaker for various companies and organizations, including the Direct Marketing Association, Shop.org, MediaPost, Luxury Interactive, IBM, NatureMade and the American Association of Publishing.

Jeanniey recently finished her first book, Email Marketing: An Hour a Day (Nov. 24, 2008), through Wiley Publishing. She is currently working on an anthology project, What Business Needs Now, which will feature top direct marketing experts.

Contact Jeanniey: jeanniey@emailexperience.org

Ken Ebeling, SVP of Member and Segment Services, Direct Marketing Association

Ken spearheads membership loyalty initiatives at the DMA and oversees the activities of the Email Experience Council. Continue…

Ali Swerdlow, Marketing and Sponsorship Manager

Ali is the Marketing and Sponsorship Manager of the eec and handles all of the day-to-day operations. Soon after Jeanniey started the Council, she brought Ali on board to manage membership and sponsorship. Ali was also a member of the Email Marketing team at OgilvyOne worldwide. Prior to that, she worked for an IT recruiting firm in Indianapolis from its inception to its acquisition. Ali is a graduate of Indiana University in Bloomington, Indiana where she earned her BA in Art History and a minor in Business. In Indianapolis she sang with the Indianapolis Symphony Orchestra and the Indianapolis Arts Chorale and was a volunteer with the local Big Brothers/Big Sisters program.

Contact Ali: ali@emailexperience.org

Member Roundtable & Advisory Committee Co-Chairs

The eec would not be able accomplish all that it does without the dedication and commitment of the more than a dozen chairs of our Member Roundtables and Advisory Committees. We're grateful for all of their hard work, great ideas and inspiring leadership.

Stephanie Miller, Roundtable Leadership Chair - Stephanie is the Global Markets Catalyst at email performance company Return Path. In her role at the eec, she oversees our Member Roundtables and Advisory Committees. Continue...