eec Projects

The eec and our members regularly conduct a broad series of email initiatives that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device.

Additionally, eec members are setting the standards for email through:

• Member Roundtables
• Advisory Committees
• eec YouTube Marketer Education Channel
• Support Adoption of Metrics for Email (S.A.M.E.) Project
• List Growth and Engagement Podcast Series

The eec platform supports our member-led Member Roundtables and Advisory Committees that work together to evolve insights, establish best practices and develop thought leadership on a variety of issues. The eec publishes these in multiple forms with full member/author credit and then works to promote these leaders and their work across the industry. These truly are change agents.