The S.A.M.E. (Support Adoption of Metrics for Email) Project

One of the major hurdles email marketers face is a lack of consistent standards for email metrics.  To combat this problem, the eec's Measurement Accuracy Roundtable led the creation of a set of standardized metrics for industry adoption.  Read about the project and how you can adopt the standards.

Obtaining the Seal
S.A.M.E. Project Supporters


Obtaining the Seal

eec SAME Seal The Measurement Accuracy Roundtable is pleased to assist vendors seeking to adopt the eec/DMA email standards.  The purpose of the seal is to alert email marketers and other stakeholders of the service provider's commitment to industry standards for fair and accurate measurement of email metrics for all.  The seal provides a visual cue to website visitors, so customers and potential customers alike can identify providers using the standards easily when making vendor choices.

If you commit to adopting the standards, please contact the eec with the following information in order to be audited.  Once we have your commitment or see the new standards in use by your service, we will add you to the Project Supporters list and promote your involvement.

  • First Name
  • Last Name
  • Title
  • Company
  • Email Address
  • Phone Number


S.A.M.E. Project Supporters

The Email Service Providers (ESPs) listed here have completed the audit process and obtained the email measurement accuracy seal.



Adoption Date

All Web Email

Peter Roebuck
Email Peter
May 2010
Email Transmit Adam Holden-Bache
704-706-2670 x200
Email Adam
May 2010
SubscriberMail Dave McCue
Email Dave
December 2010
Mailigen Arturs Bernovskis
+371 674-910-59

Email Arturs

January 2011

Elite Email

Matthew Georgiadis
Email Matthew
September 2011
Read the press release .
Responsys Kimberly Canedo

Email Kimberly

September 2011
SmartSource 800-239-0239

Email SmartSource

September 2011
Webpower Logo Jerlijn Kasmani
Email Jerlijn
June 2012
Tripolis Remco Groen
+31 (0) 20 747 0 111
Email Remco
August 2012
Measuremail Ronald Dubbeldam
+31 (0) 78 6 313 303
Email Ronald
November 2012
E-Village Ewald Kessler
+31 (0) 30 698 8 080
Email Ewald  
January 2013
SmartMail Pro Roanne Parker
+64 9 360 6463
Email Roanne  
February 2013
Teradata Kim Brandt
Email Kim  
November 2013
iConneqt Ruud Lampers​
Email Ruud  
August 2014


Interested in becoming a S.A.M.E. Project Supporter?

ESPs wishing to adopt the standards may download the Participant Fact Sheet to get started.

Email marketers and ESPs that wish to see the metrics definitions may download them here .  A more complete explanation of the standards, including examples of UIs is also available in the S.A.M.E. Project Guide .

ESPs that are undergoing implementation and wish to be listed here should  contact the eec  with the information requested above.

ESPs that complete the audit process satisfactorily may display the Measurement Accuracy seal on their website.  They will also be invited to participate in the eec blog's Industry Perspectives series and they'll be included in press releases and other coverage of the project as appropriate.

Here are the ESPs who support S.A.M.E.:



Cooler Email
Green Arrow
Office Autopilot   
Send Pepper  



S.A.M.E. Project Advisory Board

John Caldwell - leader
Luke Glasner - leader 
Chris Donald 
Scott Hardigree
Erica Westphal

Platinum Sponsors
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