eec People's Choice Award

The Email Experience Council created the People's Choice Award: Best in Email to recognize an individual or company that has created an email campaign or program that demonstrates the full power of email marketing. Chosen by the members of the eec, the winner provides further evidence of email marketing’s unsurpassed return on investment and provides inspiration to others seeking to elevate the performance of their own programs.

The winner is announced each February at the Email Evolution Conference.

2010

The Winner: Mighty Interactive, a division of Off Madison Ave/Massage Envy
Read the submission

The Runner-Up: Tribal DDB
Read the submission

The winner was announced at the Email Evolution Conference at the Eden Roc Resort in Miami Beach, where the People's Choice Award was officially presented on February 3, 2010.

Past Winners

Our past winners and finalists have set the bar high for this competition, exhibiting admirable creativity and enviable results. If you have run a campaign or implemented an email program that matches up well against those entries, then we'd love to see you compete for our next People's Choice Award.

2009

The 2009 People’s Choice Award was presented at the Email Evolution Conference on February 11, 2009 at a luncheon sponsored by Listrak.

The Winner: REI
Working with Smith-Harmon, REI created a campaign that started a dialog with its members as well as leveraged membership data to increase relevancy in customer communications. The emails contained clear calls to learn more about the outdoors apparel and gear retailer as well as inspiring messaging encourage new members to take part in the REI community through stewardship, outdoor clinics, gear reviews and more. The campaign is still running so metrics are not available, however the response thus far has been incredible.

2008

The 2008 People's Choice Award was presented at the Email Evolution Conference on Feb. 13, 2008, at a luncheon sponsored by Merkle.

The Winner: Wacom
Working with eROI, the manufacturer of pen tablets, interactive pen displays and digital interface solutions created an email campaign that ran for 12 consecutive days, with each day highlighting a different month of calendar artwork created using their products by up-and-coming artists. The emails invited subscribers to download the calendar as well as upload their own art to Wacom’s site, where the community could vote on their favorite, which would win a Cintiq 12WX tablet. Over the first six days of the campaign, more than 33,000 new visitors went to Wacom’s site and more than 1,300 works of art were uploaded.