eec Forum: Optimize Your Email Campaigns
San Francisco, CA
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In this competitive environment, it’s more important than ever to get great results from your email campaigns every time. There is no margin for error. So why gamble with your email marketing when you can optimize it? In this one day forum, join the Email Experience Council to learn how you can optimize your email campaigns to increase revenue and loyalty. Hear from leading experts and speak with your peers about best practices and cutting-edge tactics that will increase your ROI.
8:00 AM - 8:30 AM: Registration
8:30 AM - 9:15 AM: Keynote: Build Customer Relationships Through Social Approaches
Sundeep Kapur, Digital Evangelist, Email Yogi
It’s a constant race among companies to build and strengthen their customer relationships through social channels. How do you make sure you’re not sidetracked from building a solid foundation for that lasting relationship? EmailYogi.com’s Sundeep Kapur will share which social media channels to explore and the integrated touch-points to maximize so you can build a genuine connection with customers, fans, and followers alike. As a renowned Digital Evangelist, Sundeep has over 13 years of experience dedicated to applying email, social media and mobile to help marketers like you, create cross channel relevance with your customers.
Don’t miss Sundeep’s engaging keynote as he reveals the trending specifics of email marketing, design and social media execution strategies. You will leave with actionable email marketing strategies composed of riveting and innovative approaches to challenge your marketing team and engage your customers.
9:30 AM - 10:30 AM: SES Keynote: BJ Fogg, Author, Persuasive Technology: Using Computers to Change What We Think and Do
10:30 AM - 11:00 AM: Break in Exhibit Hall
11:00 AM - 12:00 PM: Session: Revolutionize Your Email Design
Come hear the world’s largest concert promoter, Live Nation, as they share how innovating creative email design and experimental technology has brought them to the forefront of the industry. The rules of engagement are constantly shifting for Live Nation's sophisticated email subscribers; see the powerful and targeted email campaigns they've successfully executed through testing, research and experience. Walk away with simple design decisions to optimize your email creative and turn each customer conversation into a sale.
Matt Annerino, Director, Database Marketing, Live Nation
Tracy Becker, Product Manager, Live Nation
12:00 PM - 1:00 PM: Lunch
1:00 PM - 2:00 PM: Social Email: What’s New? What’s Next?
While a strong following on social networks is important for today’s marketers, social media fans and followers don’t always equate to customers that buy your product. Learn how to turn social media followers into valuable, long-term customers using email marketing to enhance the performance of your social campaigns. Leaders in social email will share how they’ve used both channels together to:
- Identify their brand's most profitable social influencers
- Motivate influencers to spread the word about their brand
- Measure the growth and value of their brand's social presence
- Target influencers and like-minded fans when they're ready to buy
Susan Tull, VP Marketing, BlueHornet
Sarah Call, Senior Manager, Online Marketing, Bare Escentuals
Jason Weaver, CEO, Shoutlet
2:00 PM - 2:30 PM: Break in Exhibit Hall
2:30 PM - 3:30 PM: SES General Session: Real-Time Storytelling
3:45 PM - 4:45 PM: Email Campaigns That Will Rock Your Business!
Email marketing strategy is constantly evolving and an engaging and ongoing conversation with your subscribers is the key to a successful business. Join the discussion with innovating companies and email experts as they share their practical tips and strategies for effective, stylish email marketing designs and execution strategies. Learn what elements will grab your subscribers' attention and hear how to collaborate with your marketing and creative teams to create stunning and compelling email campaigns that will rock your business!
Jeanniey Mullen, CMO & Global EVP, Zinio & VIVmag; Founder, eec
Additional speakers TBA
5:00 PM - 5:45 PM: Closing Keynote: How Yahoo! Uses Email to Build Relationships Year-Round
Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo!
As marketers, we all desire to build relationships with our customers. Email is a powerful way to do so, but are we using it to its full potential or are we adding noise to an already overloaded recipient inbox? Let’s step back and look at this together, while Yahoo! shares their framework for using email to build relationships year-round.
See examples of programs from Yahoo! and other companies putting that framework into practice. Come away with ideas for evolving your program, approaches to measurement, and thoughts on organizing for success. Together, we can continue to raise the bar.
eec Members receive $100 off the current rate. Email Ali for the discount code.