Event Details

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Agenda

8:30 - 9:00: Breakfast   

9:00 - 9:15: Welcome
Neil O'Keefe, DMA

9:15 - 10:15: Keynote
The Integration and Future of Digital Communications: How to socialize your email, socialize your search, ensure your email and other content functions on mobile devices including the iPad.
Jeanniey Mullen, CMO, Zinio, VIVmag; Founder, eec

10:15 - 10:30: Break    

10:30 - 11:30: Email Session: Tapping the Email Marketing Lifecycle
Stephanie Miller, Return Path

Email marketing must become more personal and customized in order to break through the clutter.  Mailbox providers like Gmail, Hotmail, Yahoo! and even AOL have announced plans to make it easier for people to ignore messages they don’t find important or relevant. Broadcast style promotions  can still work, yet many marketers struggle with the right balance between broadcast and triggered/customized.   Learn 10 best practices for making the call for your own program:  How much to send, when, and how targeted.  Session will include lots of examples for good ideas from marketers like Williams-Sonoma, LifeScript, National Geographic and Hewlett Packard.

11:30 - 12:30: Mobile Session   
Kristine van Dillen, Director, Industry Initiatives & Partnerships, Mobile Marketing Association

12:30 - 1:30: Lunch

1:45 - 2:45: Social Session   
Chris Baggott, Compendium

In this session we will discuss the metrics and cases of real companies who are engaged in leveraging social media marketing with a focus not only on engagement, but more importantly, on new customer acquisition.

See examples from Expedia, hhgregg, ExactTarget and other great marketers who are building successful, measurable and high ROI social marketing programs.

2:45 - 3:45: Search Session
Aidan Lyons, Director of Analytics Digital Media, NFL.com

Join Aidan as he shares his insights into how NFL.com has increased traffic by addressing key elements in its site design and through SEM. Learn why NFL has a distinct advantage in SEM and how that advantage allows them to focus resources on other key issues. Once you understand the power of driving traffic, Aidan will provide a glimpse into key analytics and how NFL.com adjusts its strategy accordingly.

3:45 - 4:00: Break   

4:00 - 5:00: Closing Keynote: The Groundhog Day Theory of Marketing
Chris Marriott, Acxiom

What if marketers woke up to re-live every day, all things playing out exactly as they did before, with no one else aware of the time loop or past events?  Talk about the benefits of campaign testing!  Building upon prior knowledge from every interaction, marketers could tap this vast experience to learn, build relationships and engage with customers.  The great news is that data insights and technology have converged in modern times to enable this process in real time without stopping the clock. 

Learn how to put the Groundhog Day theory of marketing into practice with real-life examples of successful marketers who optimize customer engagement at every interaction.

5:00 - 6:00: Networking/Cocktails

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Award-winning marketer Chris Baggott has been a leader in marketing for more than 20 years and was recently named 21 of 100 Most Influential Marketers of 2009. Chris has been quoted in such publications as the Wall Street Journal, Forbes, Inc. and ADWEEK.

Chris is a co-founder of ExactTarget and is currently the Co-Founder/CEO of Compendium Blogware, a software as a service blogging solution for businesses and organizations. Compendium focuses on organizational blogging and its role in search marketing.

Finally, Chris is author of a book from Wiley, Email Marketing By The Numbers. He is also one of the featured marketers in the new book from Wiley, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

Kristine van Dillen, the Mobile Marketing Association’s Director, Industry Initiatives & Partnerships, brings over 7 years of experience in the wireless industry. The Mobile Marketing Association is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. In her role, Kristine facilitates the global initiatives of the MMA including coordinating and publishing guidelines, best practices and educational tools for mobile media and marketing.

In her previous positions Kristine was a Director, Product Development at Vindigo, a mobile applications developer, and a Management Consulting Manager at Accenture in the Communications Industry business unit.  Kristine was selected as one of Mobile Marketer’s Mobile Women to Watch 2010. 

A 16-year veteran of digital marketing, Chris Marriott is the VP, Global Managing Director for Acxiom’s digital agency, a top 20 interactive agency with over 300 employees and offices in San Francisco, New York, Nashville, London, Sydney and Singapore.  Acxiom’s digital agency provides services and solutions for companies wanting to acquire and retain customers via email, mobile, web sites, search engines, social media, online advertising and other emerging digital marketing channels. 
 
Since 2001, Chris has also served on the “faculty” of the Association of National Advertisers, where he first created, and continues to teach, a digital marketing training program for members.  He is a regular speaker at industry events, and also writes a monthly column on digital marketing for iMedia.
 
He began his career at Ogilvy & Mather and is a 1983 graduate of its Account Management Training Program.   He has a BA in Music and History from Dartmouth College.

Stephanie Miller is a passionate customer advocate – helping digital marketers improve performance and inbox deliverability by creating amazing subscriber experiences.  She is the Vice President of Market Development for Return Path, the email performance company where she educates marketers on response, integrated marketing and deliverability best practices. She is a frequent speaker and writer on digital marketing.
 
Stephanie has nearly 20 years of marketing, publishing and consulting experience building and managing integrated direct marketing programs.  An online marketing pioneer, she was the first publisher of The Wall Street Journal Interactive Edition. She held executive-level marketing positions with Hotmail and RealNetworks before working for six years as a marketing consultant in Silicon Valley. 
 
She is also the co-author of Sign Me Up! A Marketer's Guide to Creating Email Newsletters that Build Relationships and Boost Sales.  Please email her or follow @stephanieSAM.

Jeanniey Mullen is the global chief marketing officer for Zinio, as well as the world’s first all-digital, lifestyle magazine for women, VIVmag.  Often referred to as a pioneer in the digital arena, Mullen has been at the forefront of digital’s largest contributions, including email marketing, mobile and now, digital publishing.

Prior to Zinio, Mullen was the senior partner and global executive director of the email marketing and digital-dialogue practice at OgilvyOne worldwide.  She worked with clients such as IBM, American Express and Yahoo!.  While at OgilvyOne worldwide, Mullen founded the eec, the world's largest email-marketing networking organization.  Currently, she serves as the executive director of the eec, which now is owned by the Direct Marketing Association (DMA).  Before that, Mullen ran her own advertising agency and, in the late 1990s, she created the first global email-marketing division inside an advertising agency at Grey Direct.

Known for her passion and enthusiasm for her craft, Mullen is a frequent keynote speaker.  Also, she is a published author with two books in her portfolio, including, Email Marketing: An Hour A Day.  Mullen sits on the advisory boards of several innovative organizations, including the Social Media Advertising Consortium and the Online Marketing Summit.

Neil O’Keefe is VP of Multichannel Segments for DMA.  Before joining DMA, O’Keefe was vice president of marketing for Spiegel Brands.  He began his career at Hanover Direct, and followed up with leadership positions at Newport News in New York and Regal Greetings and Gifts in Toronto.  O’Keefe holds an MBA from Northeastern University and a bachelor’s degree from Saint John’s University.

Registration Rates

eec Member/DMA Council Member: $99
DMA Member: $299
Non-Member: $499

Register now.