Newsroom

The eec is often featured in USA Today, DM News, B2B Online, Internet Retailer, MediaPost, ClickZ and other media.  Here you will find a listing of those articles as well as press releases on eec initiatives.

Press Releases

2012

January 11, 2012 - Email Evolution Conference Presents Dynamic Keynote Lineup

2012

December 7, 2011 - Q3 2011 North America Email Trends Results: Open Rates Increase Over Previous Quarter and Year

August 30, 2011 - Key Email Metrics Remain Strong; Average Volume Per Client Increases, Q2 2011 North America Email Trend Results Show

June 2, 2011 - Q1 2011 North America Email Trend Results: Open Rates Increase from Previous Quarter and Q1 2010

March 10, 2011 - eec Announces Q4 2010 North America Email Trend Results: Conversion Rates Strongest over Two-Year Period

February 1, 2011 - eec Honors Silverpop's Loren McDonald With Stefan Pollard Marketer of the Year Award

2010

September 8, 2010 - Email Experience Council Releases Q2 2010 North America Email Trends Results

July 29, 2010 - eec Launches YouTube Marketer Education Channel

June 21, 2010 - Standards At Last: Two Companies Adopt eec’s New Email Measurement Standards, Eleven More Firms Committed to Implementing Standards in the Next Six Months

2009

Feb. 11, 2009 - The Great Email Debate' Panel Opens Day Two of Email Evolution Conference
Feb. 10, 2009 - Direct Marketing Provacateur Stan Rapp Sounds Wake-Up Call For Madison Avenue at Email Evolution Conference
Jan. 28, 2009 - Second Annual Email Evolution Conference Provides Email Immersion

2008

Nov. 19, 2008 - Email Experience Council Releases Retail Email Subscription Benchmark Study
Nov. 3, 2008 - eec Announces Call for Nominations for its People's Choice: 2009 Best In Email Award; Nomination Deadline Nov. 21
Oct. 1, 2008 - Email Experience Council Releases Email Marketing Q&A's
Aug. 26, 2008 - Email Experience Council Releases Retail Email Guide to the Holiday Season
Aug. 21, 2008 - Email Experience Council Announces Roundtable and Advisory Committee Chair Election Results
Aug. 13, 2008 - Email Experts Spread Best Practices and Invite New Practitioners into the Email Marketing Community
June 5, 2008 - Email Experience Council Releases Retail Email Rendering Benchmark Study
Apr. 16, 2008 - Email Experience Council Partners with Iconix to Fight Email Fraud
Mar. 25, 2008 - Email Experience Council Releases Inbox Management Tips
Feb. 13, 2008 - Email Experience Council Launches Email Marketing Program for Women's Bean Project
Feb. 13, 2008 - Live from Email Evolution Conference: Luncheon Keynote Panel Focuses on Email, US Policy and Beyond
Feb. 13, 2008 - Live from Email Evolution Conference: The Consumer's Perception IS Your Reality
Feb. 12, 2008 - Email Measurement Accuracy Coalition Merges with Email Experience Council; eec Announces Partnership with JupiterResearch
Feb. 12, 2008 - Email Experience Council Launches Digital Lifestyle Roundtable
Feb. 6, 2008 - eec Founder Exits Ogilvy for Zinio Systems and VIV Magazine; Retains eec Leadership
Jan. 30, 2008 - Wacom Wins Email Experience Council's Email Performance Award
Jan. 25, 2008 - Email Experience Council Releases 'Retail Email Unsubscribe Benchmark Study'
Jan. 18, 2008 - Email Experience Council Announces Finalists for Email Performance Award

2007

Dec. 7, 2007 - Dive Into Email Evolution Pre-Conference Workshops on Feb. 11 in San Diego
Nov. 14, 2007 - Email Experience Council Launches Email Performance Award; Entries Due Dec. 10
Nov. 13, 2007 - EmailStatCenter.com Releases First Annual State of Email Metrics Survey Results
Nov. 8, 2007 - eec Releases Schedule for Email Evolution Conference
Sept. 27, 2007 - eec Releases Retail Welcome Email Benchmark Study
Aug. 29, 2007 - Email Experience Council Declares Start of Holiday Retail Email Marketing Season
July 31, 2007 - eec Releases Retail Email Subscription Benchmark Study
July 26, 2007 - BrightWave Marketing and EmailStatCenter.com Added as Major Sponsors of the Email Experience Council
July 9, 2007 - DMA Strengthens Leadership Position with New Offerings for Email Marketers
July 9, 2007 - DMA Creates Email Powerhouse
March 29, 2007 - EmailStatCenter.com Launched as the Web's Definitive Source of Statistical Data for the Email Marketing Industry
March 5, 2007 - The eec Announces Findings of the State of Email Metrics and Bounce Management Survey
Feb. 1, 2007 - The eec Debuts the Refer a Friend Benchmark Study

2006

Oct. 23, 2006 - Critical Survey Conducted to Set Standards for Email Deliverability Bounce Management
Sept. 28, 2006 - eec Standardized the Spelling of "Email"

eec in the News

2010

June 22, 2010 - DMNews - Inbox Insider: Email measurement should be standardized
Mar. 8, 2010 - Direct/Chief Marketer - Slogging Toward Email Metrics Standardization - interview with eec Vice Chair, Stephanie Miller.

2008

Nov. 20, 2008 - BtoB Online - How to create an award-winning e-mail campaign - Interview with eec Founder, Jeanniey Mullen
Nov. 19, 2008 - DM News - Retailers work on e-mail subscriptions: EEC study - Interview with eec Director of Retail Insights, Chad White
Nov. 12, 2008 - eMarketer - Retail Email Index Spikes
Nov. 6, 2008 - B2B Online - Beware these 3 suggestions from management
Nov. 3, 2008 - Retail TouchPoints - Cross-Channel Retailers Realize 'Need for Speed' as They Get a Jump On Holiday Promos
Oct. 27, 2008 - USA Today - E-tailers push e-mail discounts to lure shoppers - Includes interviews with eec Director of Retail Insights Chad White and eec Roundtable Leadership Chair Stephanie Miller of Return Path
Oct. 27, 2008 - The Industry Standard - E-tailers push e-mail discounts to lure shoppers - Includes interviews with eec Director of Retail Insights Chad White and eec Roundtable Leadership Chair Stephanie Miller of Return Path
Oct. 1, 2008 - Internet Retailer - Survey: Too much and not enough - Interview with eec Director of Retail Insights Chad White
Sept. 5, 2008 - eMarketing & Commerce - 3 Ways to Make Your E-mail Campaigns Holiday Ready
Sept. 3, 2008 - dBusinessNews - Dylan Boyd to Chair the Email Experience Council's Nonprofit Project Committee
Aug. 26, 2008 - DM News - Inbox Insider: Holidays are just around the corner for e-mailers
Aug. 25, 2008 - Internet Retailer - Email Experience Council elects 2009 leadership
Aug. 22, 2008 - Internet Retailer - Only 66 days to the start of e-mail holiday season, e-mail expert says
Aug. 13, 2008 - DM News - EEC creates Speakers Bureau for e-mail outreach
Aug. 12, 2008 - IT Business - Top 3 b2b e-mail strategies for avoiding blacklists and filters - Interview with eec Director of Retail Insights Chad White
Aug. 1, 2008 - Ledger-Enquirer - Small Business Challenge: E-mail marketing opportunities
July 17, 2008 - Retail TouchPoints - 7 Tactics for Driving Store Traffic with Email
June 30, 2008 - Min's b2b - E-Mail Marketers Fight Image Blocking With Alt Tags
June 19, 2008 - Internet Retailer - E-mail marketing effectiveness is being hurt by consumers blocking images
June 12, 2008 - eMarketing & Commerce - EEC Study: 23 Percent of Major Online Retailers Send Unintelligible E-mail When Images are Blocked
June 10, 2008 - Marketing Charts - Marketers Slow to Respond to Problem of Blocked Email Images
June 10, 2008 - BizReport - Optimize emails for image blocking, increase ROI
June 9, 2008- Adotas - E-mail Marketers: Your Message Is Undeliverable!
June 9, 2008 - DM News - Images not always rendering in consumer inboxes: EEC
June 6, 2008 - MediaPost - Study: Image-Oriented Emails Not Getting Delivered
June 5, 2008 - ClickZ - E-mail Design: 23 Percent 'Unintelligible'
Apr. 29, 2008 - ClickZ - More Email Marketers Hugging Trees
Apr. 16, 2008 - BtoB Magazine - Email Experience Council partners with Iconix to fight e-mail fraud
Apr. 10, 2008 - Online Merchant Network - 7 Marketing Tips for Online Merchants: Takeaways from the Email Evolution Conference
Apr. 10, 2008 - Internet Retailer - Blocked images on incoming e-mails present problems for marketers
Apr. 7, 2008 - IT Business - Expert tips on saving your brand from being cyber-jacked - Interview with eec Director of Retail Insights Chad White and eec member Craig Spiezle, chairman of the Authentication and Online Trust Alliance
Apr. 3, 2008 - IT Business - Expert tips to guard against e-mail overload - Interview with eec Director of Retail Insights Chad White
Apr. 1, 2008 - Internet Retailer - Putting Pitches to the Test - Interview with eec Director of Retail Insights Chad White
Mar. 10, 2008 - BtoB Magazine - Multichannel marketing highlighted at Email Evolution Conference
Mar. 7, 2008 - eMarketing & Commerce - Getting Customers to Opt Out of Opting Out - Interview with eec Director of Retail Insights Chad White
Feb. 25, 2008 - DM News - Deliverability defined by EMAC - Interview with eec Founder Jeanniey Mullen
Feb. 25, 2008 - DM News - Defining metrics may optimize all e-mail campaigns - Interviews with eec Founder Jeanniey Mullen and eec member David Daniels
Feb. 20, 2008 - dBusinessNews Portland - Spotlight on Digital Artists Scores eROI Top Honors for Email Campaign
Feb. 14, 2008 - MediaPost - Daily Candy Founder Shares Special Sauce
Feb. 14, 2008 - MediaPost - Email Undervalued, Works Best In Symphony With Other Tools
Feb. 14, 2008 - MediaPost - Bad Guys Make Emailing Harder
Feb. 13, 2008 - MediaPost - FTC: Data Security Is Top Concern
Feb. 13, 2008 - MediaPost - Making Email, Web Analytics Play Nice: Testing Is Key
Feb. 12, 2008 - DM News - EEC to Lead EMAC
Feb. 12, 2008 - BtoB Magazine - DMA’s Email Experience Council absorbs Email Measurement Accuracy Coalition
Feb. 12, 2008 - Direct Magazine - DMA’s EEC Takes Over Metrics Accuracy Push
Jan. 30, 2008 - Direct Magazine - Retailers Not Capitalizing on Unsubscribes: EEC
Jan. 30, 2008 - eMarketer - Retailers Could Improve E-Mail Opt-Out Practices
Jan. 28, 2008 - DM News - Email opt-outs can be opportunity to engage: EEC
Jan. 11, 2008 - Internet Retailer - E-mail volume increased 45% during holidays for major online retailers
Jan. 11, 2008 - DM News - E-mails increased by 45% during the holidays: EEC
Jan. 1, 2008 - Internet Retailer - Amid economic weakness, online holiday sales outpaced offline sales

2007

Dec. 10, 2007 - BizReport - 10 tips for your welcome emails
Dec. 3, 2007 - DM News - E-mail is up for retailers this holiday season: EEC - Interview with eec Director of Retail Insights Chad White
Nov. 30, 2007 - Internet Retailer - Retailers set e-mail record with Monday-after-Thanksgiving promotions
Nov. 26, 2007 - MediaPost - Cyber Monday: Shop 'Til You Drop....or Flop? - Interview with eec Director of Retail Insights Chad White
Nov. 26, 2007 - DM News - E-mail to grow this Cyber Monday: RetailEmail.Blogspot
Nov. 26, 2007 - MediaBuyerPlanner - comScore: Cyber Monday Sales to Top $700 Million
Nov. 20, 2007 - Internet Retailer - Worried e-retailers try to jump-start holiday shopping
Nov. 12, 2007 - TechLINKS - EmailStatCenter Releases First Annual State of Email Metrics Survey Results
Oct. 28, 2007 - Atlanta Journal-Constitution - Biz (off)beat: Net has sales late at night, if you give a hoot - Interview with eec Director of Retail Insights Chad White
Oct. 18, 2007 - Online Merchant Network - Five Tips for Creating Effective Subject Lines
Oct. 11, 2007 - Internet Retailer - Blair addresses delivery rates by informing customers of new email source - Interview with eec Director of Retail Insights Chad White
Oct. 10, 2007 - MediaPost - A "Welcome" Message Keeps 'Em Coming Back
Oct. 1, 2007 - eMarketer - 'Welcome! Now Pass This Email Along'
Oct. 1, 2007 - Online Merchant Network - Time to Get Ready for the Holiday Selling Season
Oct. 1, 2007 - BizReport - Welcome emails - first impressions count
Sept. 28, 2007 - DM News - Welcome emails gain popularity for retailers - Interview with eec Founder Jeanniey Mullen
Sept. 28, 2007 - Internet Retailer - Retailers are getting better at welcome emails - when they send them at all
Sept. 28, 2007 - MediaBuyerPlanner - Welcome Emails on the Rise from Top Retailers
Sept. 26, 2007 - ClickZ - Five Holiday Email Marketing Dos and Don'ts
Aug. 28, 2007 - TalentZoo - Email Marketers Only Getting Credit for Tip of the Iceberg
Aug. 9, 2007 - RetailWire - Midnight Madness Goes Online
Aug. 8, 2007 - MediaPost - Friendlier E-Newsletter Subscription Practices from Retailers
Aug. 8, 2007 - 1to1 Media - Setting the Tone with Email
Aug. 6, 2007 - BizReport - Use of Newsletter Subscription Incentives Decreases
Aug. 5, 2007 - Chicago Tribune - Night's right for online shopping - Interview with eec Director of Retail Insights Chad White and eec charter member Dylan Boyd
Aug. 2, 2007 - Internet Retailer - Retailers have a lot to learn about e-mail marketing, says a new report
Aug. 2, 2007 - DM News - Retailers make it easier to sign up for e-mail: EEC study
Aug. 1, 2007 - PROMO Magazine - Moving Pictures - Interview with eec Director of Retail Insights Chad White and eec member Lisa Harmon
Aug. 1, 2007 - Direct Mag - Study Outlines Retail E-mail Subscription Best Practices
Aug. 1, 2007 - Destination CRM - The 2007 Retail Email Subscription Benchmark Study
July 31, 2007 - Marketing Vox - Painless Email-Subscription Process a Growing Trend
July 19, 2007 - BizReport - Should email marketers bring back animation?
July 17, 2007 - MediaBuyerPlanner - Most Popular Retail Email Days of the Past Year
July 10, 2007 - DM News - DMA introduces new offerings for e-mail marketers
July 10, 2007 - PROMO Magazine - Email Experience Council Merges with a DMA Council
July 9, 2007 - ClickZ - DMA and Email Experience Council Join Forces
Apr 5, 2007 - BtoB Magazine - EEC Webinar addresses confusion about e-mail metrics, bounce management
Apr. 3, 2007 - iMedia Connection - Experts Weigh in on Outlook 2007
March 2007 - MediaPost Publications - Harnessing Best Practices for Greater Buzz
Mar. 8, 2007 - MediaPost Publications - Go Figure!
Mar. 8, 2007 - BtoB Magazine - Email Experience Council survey finds lack of industry standards around metrics
Mar. 7, 2007 - DM News - Industry lacks e-mail metrics standards: EEC
Mar. 7, 2007 - WebProNews - Email Metrics Standards Needed
Mar. 7, 2007 - BizReport.com - Email remains only direct marketing channel lacking standardized metrics
Mar. 6, 2007 - International Herald Tribune (France) - The Workplace: Your company monitors your personal e-mail – Interview with Matt Villano
Mar. 6, 2007 - ClickZ News - EEC: Better E-Mail Reporting, Standards Needed
Mar. 6, 2007 - DIRECT – Why the CMO Thinks You're an Idiot
Mar. 5, 2007 - ClickZ - Which Vendor is Better? Article by eec Founder Jeanniey Mullen
Mar. 5, 2007 - Breitbart.com - The Email Experience Council Announces Findings of the State of Email Metrics & Bounce Management Survey posting
Mar. 5, 2007 - DallasNews.com - The Email Experience Council Announces Findings of the State of Email Metrics & Bounce Management Survey posting
Mar. 5, 2007 - DIRECT – E-mail Industry Lacks Consensus on Most Basic Definitions: Study
Mar. 5, 2007 - Earthtimes.com - The Email Experience Council Announces Findings of the State of Email Metrics & Bounce Management Survey posting
Mar. 5, 2007 - LosAngelesTimes.com - The Email Experience Council Announces Findings of the State of Email Metrics & Bounce Management Survey posting
Mar. 5, 2007 - Quote.com - The Email Experience Council Announces Findings of the State of Email Metrics & Bounce Management Survey posting
Mar. 4, 2007 - New York Times - The Risk Is All Yours in Office E-Mail – Interview with Matt
March 2007 - OMMA Magazine - E-Mail Focus: Increasing E-mail Savvy
Feb. 8, 2007 - BtoB Magazine - Consolidation sweeps e-mail security industry
Feb. 8, 2007 - DM News - Refer-a-Friend Still on the Fringe - Interview with eec Director of Retail Insights Chad White
Feb. 1, 2007 - BtoB – Poor Performance, back-door deals pushing list prices lower

2006

Nov. 2, 2006 - BtoB Magazine - Email Experience Council tackles industry issues
Oct. 31, 2006 - DMNews - Defining Deliverability Terms: Pivotal
July 10, 2006 - Ad Age - OgilvyOne Exec Wants to Prove the Power of E-Mail