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Stay Compliant and Protect Your Reputation

Why Before How: Developing Successful Social Media Strategy and Synergistic Integration

Build An Email Program That Generates Results & Gets You More Resources

Stay Compliant and Protect Your Reputation

Stay Compliant and Protect Your Reputation

Don’t Battle the Marketing Democracy Revolution – Join It

To succeed in selling to today’s hyper-social, and connected customer, you must maximize the value of every touch-point.

What’s Working Now in Email Marketing: Practical Tips for Taking Your Already Successful Program to New Heights

By David Daniels

This report addresses the use of the email channel by medium and large corporations in Australia.

This eec live seminar features speakers from LashBack, Yahoo!, and Return Path.

Learn what matters most – Choose the best ESP for your business.

Email Insights and Inspiration from Christmas Past to Plan Your Christmas Future

Examples of outstanding email design and copy

The state of email sharing

Compare each of your designs against this checklist before approval and coding.

Compare each of your designs against this checklist before approval and coding.

By Chad White

A webinar presented by the eec featuring:
Peter Horan - CEO, Goodmail Systems
Ben Lerer - CEO & Co-Founder, Thrillist

Sponsored by: Goodmail Systems

This webinar took place on April 29, 2009.

Thoroughly review your entire email program at least once a year using this checklist. This should include both a functional audit as well as a strategy review to ensure that your program is as up to date and as effective as possible.

The Inadequacies of the ‘Open Rate’ & the Need for a New Standard Terminology

Email volume, frequency and timing trends among the top online retailers during 2008

By the members of the eec’s Deliverability & Rendering Roundtable.

A step-by-step guide on how to uncover the key attributes of your most valuable customers—and then how to create buyer personas to help focus your marketing efforts on finding more of them.

A/B testing can significantly improve your campaigns with careful planning. Test only one element at a time, but repeat tests to validate findings and continue to refine to exponentially improve your returns.

Survey finds growing anger; advice for advoiding recipients' wrath.

Effective landing pages are good for user experience and your bottom line.

Sign-Up Best Practices, Trends and Examples from the Top Online Retailers

Email Compliance: The Foundation of Reputation and Deliverability

Five New Rules of 1to1® Email Marketing

Mining this Virtuous Circle of Customer Engagement

Email Insights and Inspiration from Christmas Past to Plan Your Christmas Future

New perspectives on insourcing & outsourcing business-critical commercial email

How to Leverage Your Store Base in Your Email Marketing

Compare your code against this list before sending.

Message Integrity & Email Design Issues in an Images-Off Environment

Real-Time Email Address Validation

The Results of the eec's 2007-2008 Nonprofit Project

Insight for Enterprise Email Marketers

How Relevancy Tactics Changed the Rules

Opt-In, Opt-Out & Feedback Loops

Solid Branding in the Sender Lines of Promotional Emails; Less So in Welcome Emails

Simplify Data Capture with Dynamic Profiling

Wired for Change Depended on Message Systems to Spread the Word of Progressive Organizations & Political Campaigns

Excel calculator helps retailers measure the ROI of their acquisition and retention emails.

Email...the consumer's perception IS your reality.

Acquiring addresses is as essential as creating a targeted message. So where do you start?

Frequency trends from the 2007 holiday season

Email volume, frequency & holiday trends among the top online retailers during 2007.

Opt-out Methods, Alternatives, Barriers & Other Process Elements Used by Top Online Retailers

Retailers focused on e-gift cards in the days before Christmas, relying on email as a last-minute delivery mechanism.

Metrics and trends

Retailers embracing a variety of strategies in promoting their Cyber Monday sales.

A practical ‘hands on’ guide that gives users useful advice on how to maximise return on investment in the email channel.

Check out how to set up and test the viability of using dynamic content to generate email campaigns.

Some marketers seem to take a ‘set and forget’ approach to trigger emails and email forms and pages.

345 responses were collected - approximately 55% were from the client side and 45% from agencies or ESPs.

 The meaning and benefits of interactive web video.

Branding and navigation should be in sync across these channels.

Important things you should know about your ESP.

Integrating digital advertising with direct mail campaigns can increase customer spend by almost 25%.

Managing multiple sender addresses and getting them all whitelisted is proving tough.

Ring-Cha-Ching, Hear Them Ring

Using spammy words in subject lines won’t always get you blocked.

Opt-ins do not extend across divisions or to partners.

Too many retailers are slow or fail to process subscribers.

Best practices, emerging best practices & subscription practices that have fallen out of favor.

Eight one-of-a-kind subscription practices worth taking note of.

See Jerry Cerasale's presentation delivered at the July 2007 FTC Spam Summit.

Plus the day-of-the-week and month-of-the-year distribution trends for those volume spikes.

Usage of button and link calls to action among the top online retailers.

Two advances in email clients are combining to deliver a double whammy to email marketers.

A look at the promotionality and urgency of subject lines from the top online retailers.

The animated gif strategies used by the largest online retailers and the pitfalls to avoid.

Examples and strategies for deal-a-day retail email programs.

A majority of the top online retailers have already adopted Sender ID; DomainKeys adoption is not far behind.

Only a fraction of retailers show their human side in their emails.

Even though RSS has been around since the mid 1990s, its potential as an essential marketing tool is just beginning to be realized.

Internet-derived data & the integration of permission email & direct mail.

The days favored by retailers varies depending on their weekly frequency.

Practical discussion, insights and strategies to help build intellectual capital and infuse it into your company's DNA.

Retailers' online video strategies & the integration of them into their email campaigns.

Retailers' use of Web 2.0 tools.

Retailers are reaching out to their newsletter subscribers to fill their labor needs.

Despite evidence that the tactic boosts open rates, most retailers don't do it.

Are you ready for the metrics and management results from mailers and ESP's?

Retailers launch special daily emails for consumers in the holiday shopping mood.

Read the Survey Results Regarding Email Value

Executive Summary

In 2007 the Email Experience Council conducted a review of 1,000 emails from both B2C and B2B marketers. These emails covered individual product sales, multiple product offers, newsletters, and event invitations. 21% of the emails reviewed appeared completely blank when images were turned off inside a variety of email clients. An additional 28% showed relevant copy, but had no working links.

Over the years, a number of professional companies have designed technologies that help marketers test for optimal rendering. Additionally, best practices have been released to define ways to create a successful email. Over 70% of companies still seem to struggle with success in this area.

Working with a professional company to test your image rendering across multiple email clients often helps to increase response up to as much as 87%. This report offers an objective comparison of the current professional companies who offer rendering services. It also lists some of the secrets to email rendering success, as provided directly from some of the email industries most well known experts.

While creating this report the Email Experience Council uncovered a significant area of opportunity for image rendering: mobile email. While some marketers have identified ways to successfully deal with the rendering challenges inside the email inbox, most have not yet addressed the issue of rendering on handheld devices. The use of PDA's, BlackBerries, mobile phones and other mobile email devices is still low, adoption rates and usage are on the rise (especially for B2B marketers). Identifying a way to ensure your email renders well in these devices will become a critical aspect of communication.

A review of retailers who implement Refer-a-Friend Programs

Technical glitches, missed sales opportunities and CAN-SPAM non-compliance issues at the largest online retailers.

Current trends, best practices and emerging best practices for retailers offering newsletters.