I'm here at the Inbox Conference in San Jose where I'll be moderating three panels. The keynote just kicked off and I'm hoping that people are just having trouble getting up because the Keynote is going on and there are only about 60 people in a room that looks like...
Best practices have taught us that most people naturally migrate to their name in an email, just to check and see if it is correct. But I never realized how many people pay attention to the salutation of a signature as well. Have you? This may just be a B2B...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: CMO Council: 2007 Marketing Outlook Report A study designed to identify key trends from 2006 and capture insights and opinions about where and how marketers are focusing their efforts in 2007. eec Webinar Archive:...
Is it a birthday or anniversary? Who knows for sure. What I do know is that over the past year, a heck of a lot of people came together to work on making a difference in the email industry and we did it. Speaking for myself, one year ago, most...
Today's media landscape is shifting so quickly, the previous revolutionaries are becoming the old guard. Here at Bulldog, we've been in a position to observe (and take advantage of) the shifting tides, as traditional media companies come to terms with the impact of online media, and online media companies, in...
We just sent the follow message to all our clients and I wanted to share the news with the EEC community as well. —Deirdre Baird ================================================ ALERT: AOL disables images in AOL.com & AIM.com starting today! ================================================ Dear Pivotal Veracity Clients, Today, May 22, AOL officially introduced and rolled-out a...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Reportlet - Personality Goes a Long Way Learn how retailers do when it comes to projecting a human face in their emails. *Have a whitepaper you'd like to contribute? Email it to...
"Content is no longer king," Craig Spiezle, director of online safety strategies and technologies at Microsoft, told Email Insider Summit attendees last week. "If you don't have email authentication, your emails are going to be throttled." Spiezle then told the audience about a large flower retailer that used a new...
There's a disproportionate amount of importance on about 5% of an airplane pilot's job during a typical flight. For uneventful flights, the pilot spends 95% of the time in the relatively unchallenging activity of keeping the plane in the air. The other 5% of the time is spent during the...
I am a huge fan of email marketing and really believe in its strength and ability to deliver a dynamic offer in a quick and to-the-point manner. So I wanted to add a personal case study to show how great a medium email marketing is for companies to produce sales...
Sometimes you just want that extra bit of security. You want to own the "real deal." Depending on who you are, you might seek this out in different ways, such as buying a 4WD, off-road-ready vehicle even though you live in Manhattan, or a having a watch rated to depths...
The convergence of online, offline and face to face—it's happening this week! For those of us who have been working in email, on the service provider side, for a long time, we know it can often be a challenge to get marketers to agree to integrate email into all of...
My MediaPost article last week on why it's time to spell "email" without the hyphen created a huge surge of support for our Hyphens Equal Disrespect petition—and also prompted some interesting and amusing counterarguments. More than 100 people, representing companies both large and small, signed the petition, signaling that they...
There are definitely some things in life and business that should not be repeat events. Things that happen once and only once due to their specific nature and what is generally, and socially, considered to be the right way to do, or not to do, things. As I write this,...
