Channel Convergence in Action at the Email Insider Summit

The convergence of online, offline and face to face—it’s happening this week!

For those of us who have been working in email, on the service provider side, for a long time, we know it can often be a challenge to get marketers to agree to integrate email into all of the other channels they are using. Many times, clients want to use email first, and then use a different channel when they run out of names with email addresses.

It’s been proven time and time again, that while email is a very powerful response vehicle, it is also even more powerful when combined with other channels and sent to the same target. This week, at the Email Insider Summit we are doing just that!

Attendees of the summit will have face-to-face interactions with speakers about key email topics. They can also then leave the presentations and pick up a printed whitepaper that extends the discussion of the panel just conducted. And…if two channels aren’t enough, these same people can request an “email” of all of the relevant whitepapers and case studies shared at the EEC whitepaper room by choosing all of the content located under this title: “Email Insider Summit – May 2007.”

This will be a great validation of the power of combined channels and I am very much looking forward to seeing the impact and results.

—Jeanniey Mullen