Hand-Raisers Wanted

I've written before about the power of raising your hand. Years ago, I raised my hand and started The Rich Media Sig. It is hard to believe today, but at that time, things like video, Flash, 3D worlds like Second Life were considered non-starters. They didn't work, they would never...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: AOTA: Fortune 500 Companies Demonstrate Commitment to Online Safety Fortune 500 companies who are authenticating and those who are not. eMarketer: Legion of Influencers Use Email Is the current definition of "influencer" too narrow?...
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Email as Salesperson

As any good salesperson knows, the best time to engage with a prospect is when they are in market. Dialogue happens and business closes. Email can work the same way—even, in some low-consideration, self-service or low-investment cases, creating a valuable conversation that completely replaces the need for a sales person....
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The Voice of Email in 2007

I've been working in the email marketing industry since before outbound email began. For those of you who know me, you know that my first foray with email was on the inbound side, while working at JCPenney. After seeing how people reacted to a new communication channel—how honest they were...
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