What’s in a Signature?

Best practices have taught us that most people naturally migrate to their name in an email, just to check and see if it is correct. But I never realized how many people pay attention to the salutation of a signature as well. Have you?

This may just be a B2B phenomenon, but check this out. Everyone has a pet peeve in life. Mine is people who sign their emails “BEST.” Best? What does that mean? Best what??? Best wishes? This is the best email I ever sent? You are the best? I bested you? I just don’t get it. In conversations with people about this, there is never a consensus on the “Best” way to sign an email, but there are always a lot of suggestions.

I decided to do something different with my email signature line recently after I saw the movie “Meet the Robinsons.” If you haven’t heard of it, it’s a Disney movie for kids and the moral of the movie is, never give up, always push yourself forward. It was a really cute movie. At the end, there is a great inspirational quote from Walt Disney. After seeing the movie, I decided to use “AF” as my new salutation. (You can email me if you want to know what it stands for).

I have NEVER received so many emails in my life asking me what AF stood for. One person even said, “I spent an hour looking it up online. What does it mean?” I guess I never realized the power of the salutation before.

Wonder if this could play into a good email strategy somewhere?

—Jeanniey Mullen

2 thoughts on “What’s in a Signature?

  1. Couldn’t agree more. I’ve been using ‘Toodle Pip’ to sign off my emails since, well, as long as I can remember sending emails.

    Most Brits take it as read, but it’s been a useful way of catching attention amongst Americans that I’ve worked with.

  2. I would like to add that sending emails with email stationery (totally biased point of view) is even more effective as it makes your emails stand out in a sea of emails. From a simple border to an over-the-top design with links your web site we have designed hundreds of effective emails. Feel free to take a look at http://www.inboxfx.com

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