Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Email Labs: Strategies for Addressing the Challenges of Preview Panes & Disabled Images Two advances in email clients are combining to deliver a double whammy to email marketers. Chad White: Reportlet - Buttons Vs....
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Buttons Vs. Links: Which Is the Call-to-Action Hero?

My MediaPost column this week, Buttons Vs. Links: Which Is The Call-to-Action Hero?, is about whether buttons or links perform better as calls-to-action. The column presents some research I did into what retailers do with their primary and secondary calls-to-action, and discusses some evidence that buttons are the superior primary...
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Choosing a Few Good Words for Preview Pane Impact

Our creative team here at Bulldog recently passed around this compelling post on the value of spending time considering the preview pane view of your emails. Not because they aren't already sold on making message choices that take the preview pane into account, but because there is nothing better than...
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Newsflash: Brand Matters in Email

A recent DMA Report, "The Integration of DM and Brand," makes the case that brand and direct marketing are converging—where direct marketers are building brand value and brand marketers are influencing sales. (The report surveyed 296 marketers, 56% of whom combine direct and mass marketing and 44% just do direct...
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The Future of Digital Marketing

Last Wednesday I spoke on a keynote panel at DM Days focused on the future of digital marketing and how it played a role in our business culture today relative to budgets, decision making, key successes, measurement and trends. The panel was moderated by Scott Delea from Digital Grit, and...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Walter Karl Interactive: Email Append Concepts Digging deeper into your customer database can have a measurable impact on revenue. Walter Karl Interactive: Email Append Strategies Publishers use of email append to win back subscribers....
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The Ongoing Rendering Battle

Recently one of our customers encountered an issue with rendering when sending to the "full version" of Microsoft Live Mail. A few of the fields in their email showed up as blank white space! Our testing of similar emails via Pivotal Veracity's eDesign Optimizer showed perfect rendering in all other...
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Is Email Magic?

Don't get me wrong, I think email is a very powerful vehicle. It generates dialogs, sales, relationships and more. But can it make your wishes come true? Here is my story. I am on my way to London on Virgin Airlines, which I have heard nothing but incredible things about....
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Time to Experiment with Embedded Video

BtoBOnline noted in a recent article on video email, "B-to-B marketers are finding that using video in email can help deliver their messages to audiences more effectively, as long as they follow a few simple rules." The article urged marketers not to "shy away" from using video in email. I...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: 2007 Animation in Retail Emails Study - Executive Summary The Executive Summary of the 2007 Animation in Retail Emails Study. 2007 Animation in Retail Emails Study The animated gif strategies used by the largest...
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Good Email Hygiene Doesn't End with CAN-SPAM

Is it just my imagination or is there a resurgence in CAN-SPAM interest in the news recently? Between the INBOX session on "Getting Email into the Inbox," where we chatted on a couple-few issues related to what being CAN-SPAM compliant really means, to press coverage by Inc.com selecting a CAN-SPAM-compliance...
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Saying ‘I Do’ In Email

I spoke at INBOX and Internet Retailer in the past five days, and at both events heard smart marketers say, "Why do readers unsubscribe/ignore/complain about my emails? They opted in!" The answer is that permission is not forever. Subscribers opt-in and then promptly forget about their actions. It's not unusual...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: E-Marketing Strategies: E-Strategy for Fossil Rim Wildlife Park How a welcome message roped in free-roaming subscribers. Chad White: Reportlet - Retail's Email Frequency Outliers One-third of major online retailers deviate significantly from the industry...
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