Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions:

Walter Karl Interactive: Email Append Concepts
Digging deeper into your customer database can have a measurable impact on revenue.

Walter Karl Interactive: Email Append Strategies
Publishers use of email append to win back subscribers.

Chad White: Reportlet – Retail Email Subject Line Study
A look at the promotionality and urgency of subject lines from the top online retailers.

*Have a whitepaper you’d like to contribute? Email it to whitepapers@emailexperience.org.