Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: 2007 Retail Email Subscription Benchmark Study Best practices, emerging best practices and subscription practices that have fallen out of favor. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
Read More

Retail Email Subscription Benchmark Study: Executive Summary

The Direct Marketing Association's Email Experience Council recently signed up for the email newsletters of 118 of the top online retailers tracked via RetailEmail.Blogspot. What we found was that there's a clear trend toward subscription processes that are quick and easy, and increasingly transparent. "The old adage 'you only get...
Read More

FTC Spam Summit: Members-Only Briefing This Wednesday

Join Michael Della Penna and Jordan Cohen of Epsilon and Jerry Cerasale of the DMA for an members-only EEC meeting this Wednesday to discuss key takeaways from the Federal Trade Commission's Spam Summit 2007. For email marketers, this two-day event signaled lawmakers' and law enforcement officials' attitudes and priorities in...
Read More

FTC Summit Missing Mark

Ken Magill was right: The recent FTC Spam Summit was a real snoozer. Maybe it was the oppressively humid weather in D.C. this time of year that's conducive to snoozing. More likely, it was due to our own misplaced expectations that such an event could ever be more than a...
Read More

Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: DMA: Email Marketing Council Best Practice Guidelines A practical 'hands on' guide that gives users useful advice on how to maximize return on investment in the email channel. Chad White: Reportlet - Unique Subscription...
Read More

Is Email ‘Digital’?

OK guys… I am obsessed with figuring this out now. Maybe I have been drinking the email Kool-Aid for way to long—heck, I even brew it in my basement these days. But I need your help to figure out the answer to this question: Should email be considered one of...
Read More

Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: ExactTarget / eec Webinar slides: Accelerating Marketing ROI How companies use permission-based email as the lynchpin of their integrated marketing strategy. ThinData: The Marketer's Guide to Successful Email Delivery A best practices guide. Chad...
Read More

Are We Making Things Easier for Consumers, or Harder?

A recent New York Times article about online retail sales caught my immediate attention. Titled "Online Sales Lose Steam," the piece detailed new research from Jupiter showing that in the last year, growth has slowed sharply in major sectors like books, tickets, and office supplies. "Analysts say it is a...
Read More

Reputation Matters

One thing I've learned in life is that your reputation follows you. Once tarnished, it is difficult to repair. United Airlines is one business that has destroyed what was once a great reputation (yes, at one time it was wonderful to fly with them). USA Today recently ran an article...
Read More

Why I Did It

This morning a fantastic announcement was made. The DMA has acquired the EEC. Yes, that's right, I sold it. My reasoning behind selling the EEC was simple. I did it so we can continue to grow. I wanted to ensure that the EEC and its phenomenal community of members and...
Read More

Breaking Through the Corporate Email Box

Last week's Fast Company article on how to manage your corporate inbox carried a headline, "Email is Dead." Wow, did that get my gander up! And get me clicking through, which was the point, I suppose. In fact, the headline is misleading and not at all what the article reports....
Read More