How exciting! Our first all-hands call to action. I need to ask something of you. Please take 2 minutes to help educate Al DiGuido on the mission and value the eec provides our industry. You can reach him here (it would be great if you shared your letter to him by posting it in a comment below). Today, he wrote a very inaccurate ClickZ article regarding our mission.
For those of you who are newer to the eec, our history is very rich and built on the highest levels of integrity, and geared toward leveraging email more strategically and intelligently in order to create increased impact in the industry. Apparently, Al didn’t feel it was necessary to spend any time on our site or with our members before he wrote his column.
I’ve already taken the time to email Al. Here is an excerpt from what I sent him:
There are clearly a number of eec efforts that you are significantly misinformed about. There is specifically one area of the eec that would be very close to your heart based on your philanthropic interest. Maybe in your next column you could cover the good that is being done in our industry.
Over a year and a half ago, 26 people from various companies joined forces to do something to unite the email marketing industry and “celebrate the ROI value and impact that email has through education and evangelism.” We entered into this effort with a conscious focus on proving email’s ability to drive sales and increase brand advocacy by selecting a not-for-profit organization and volunteering our time and resources to demonstrate the value and impact email offers. We did something good for a number of people, all by using email.
Today, these efforts and our eec community has grown to become the largest global email marketing network there is. We still keep a special attention on selecting and supporting one not-for-profit company through the use of email. We still keep a very close and familial way of interacting with each other in a manner which DOES increase returns. And we do it all by collaborating with other groups, agencies and networks—not by bashing them.
Please let Al know that you value the community, initiatives and research generated by the eec. Thank you for your help in keeping our community strong.