OK guys… I am obsessed with figuring this out now. Maybe I have been drinking the email Kool-Aid for way to long—heck, I even brew it in my basement these days. But I need your help to figure out the answer to this question:
Should email be considered one of the services we speak about when we talk about “digital”?
Why am I asking? Because there seems to be two camps:
1- The group who claims email is not innovative, not digital, and not even considered digital in the minds of the consumers.
2- The group that feels that email is a digital application and is very much a digital platform.
If anyone cares to provide thoughts or arguments in either direction I would love to hear them.