Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions:

ExactTarget / eec Webinar slides: Accelerating Marketing ROI
How companies use permission-based email as the lynchpin of their integrated marketing strategy.

ThinData: The Marketer’s Guide to Successful Email Delivery
A best practices guide.

Chad White: Reportlet – The Most Popular Email Days of the Year for Retailers
Plus the day-of-the-week and month-of-the-year distribution trends for those volume spikes.

Chad White: Reportlet – Choosing the Best Day of the Week to Email
The days favored by retailers varies depending on their weekly frequency.

*Have a whitepaper you’d like to contribute? Email it to whitepapers@emailexperience.org.