Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions:

DMA: Email Marketing Council Best Practice Guidelines
A practical ‘hands on’ guide that gives users useful advice on how to maximize return on investment in the email channel.

Chad White: Reportlet – Unique Subscription Practices Among Retailers
Eight one-of-a-kind subscription practices worth taking note of.

*Have a whitepaper you’d like to contribute? Email it to whitepapers@emailexperience.org.