Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: The 2007 Guide to Gearing Up for the Holiday Email Season This roadmap to the email holiday season will help retailers and other companies better formulate their campaigns this year. *Have a whitepaper you'd...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Reportlet - Retailers Say the Dirtiest Things Using spammy words in subject lines won't always get you blocked. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
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Who Else Is Bored?

OK…I'll admit it—I like to read spam sometimes. Not because I want to really see Britney Spears and Paris Hilton naked or purchase a Russian wife, but because I love looking at the messages to see the tactics taken. And sometimes, I have to tell you, I'm compelled to click...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Reportlet - Division of Permission Opt-ins do not extend across divisions or to partners. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
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Wanted: A Magic Bullet for Email Deliverability

Bulldog Solutions hosted a live roundtable on Email Deliverability for BtoB Lead Generation earlier this week. We expected a great turnout for this Webinar—and we weren't disappointed. More than 50% of registrants made time to attend the hourlong live event—an attendance rate that exceeds nearly every measure for online marketing...
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The Origins of Spam

Fellow eec blogger Chip House recently blogged some good points on email marketing sustainability in response Michael Specter's recent article, "Damn Spam" in the New Yorker . As Chip notes, Specter's piece is a fascinating piece of historical reporting on the origin of spam. Too bad Specter misses the whole...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Reportlet - The Quick and the Dead: Sending that First Email Too many retailers are slow or fail to process subscribers. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
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Making Email Marketing Sustainable

In his recent article in the New Yorker , Michael Specter discusses the history of spam and some of the technologies that have sprung up to guard against it, as well as new tactics spammers are using to get around it. One uber-mathematic spammer determined there were "600,426,974,379,824,381,952 ways to...
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A Checklist for Email Execution

We've all been rambling on lately about the future of email—what does it mean, how will it look, etc. Those are all phenomenal topics to discuss in boardrooms and at a bar, but there are just times when you need to talk about how to best deal with the realities...
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