Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: The 2007 Guide to Gearing Up for the Holiday Email Season This roadmap to the email holiday season will help retailers and other companies better formulate their campaigns this year. *Have a whitepaper you'd...
Do we KNOW that emails with graphics get better response than text-based e-mails? Could it differ from industry to industry? —M.H. (from Lead Generation Roundtable webinar sponsored by Bulldog Solutions on Aug. 14) The Voices of Email had this advice: Jeanniey Mullen: This is a great question, and the answer...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Reportlet - Retailers Say the Dirtiest Things Using spammy words in subject lines won't always get you blocked. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
Both SubscriberMail and Blue Sky Factory recently released lists of words that shouldn't be used in emails because they're likely to trigger spam filters. But I see some of these words—like "free" and "discount"—used routinely in the subject lines of commercial email that I receive. If I have a good...
OK…I'll admit it—I like to read spam sometimes. Not because I want to really see Britney Spears and Paris Hilton naked or purchase a Russian wife, but because I love looking at the messages to see the tactics taken. And sometimes, I have to tell you, I'm compelled to click...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Reportlet - Division of Permission Opt-ins do not extend across divisions or to partners. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
Bulldog Solutions hosted a live roundtable on Email Deliverability for BtoB Lead Generation earlier this week. We expected a great turnout for this Webinar—and we weren't disappointed. More than 50% of registrants made time to attend the hourlong live event—an attendance rate that exceeds nearly every measure for online marketing...
Aside from testing, are there any minimal requirements that any email marketer can follow that will improve display on a Macs, PCs, and/or mobile devices? Or are there completely separate standards for each email client? —K.G. The Voices of Email had this advice: Deirdre Baird: First, ensure the HTML is...
Fellow eec blogger Chip House recently blogged some good points on email marketing sustainability in response Michael Specter's recent article, "Damn Spam" in the New Yorker . As Chip notes, Specter's piece is a fascinating piece of historical reporting on the origin of spam. Too bad Specter misses the whole...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Reportlet - The Quick and the Dead: Sending that First Email Too many retailers are slow or fail to process subscribers. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
In his recent article in the New Yorker , Michael Specter discusses the history of spam and some of the technologies that have sprung up to guard against it, as well as new tactics spammers are using to get around it. One uber-mathematic spammer determined there were "600,426,974,379,824,381,952 ways to...
Participation in the eec's Roundtables makes you smarter, better connected, and more in-the-know, beautiful and recognized in the industry. But who's got time for that when we can barely get through the week? Who are these people who seem to be able to find time in their own hectic schedules...
We've all been rambling on lately about the future of email—what does it mean, how will it look, etc. Those are all phenomenal topics to discuss in boardrooms and at a bar, but there are just times when you need to talk about how to best deal with the realities...
We create shopping/advertising websites for media companies. People who register at the sites are invited to receive emails with special offers from the site. We start emailing each list after about 100 members sign up, but prior to hitting that threshold the only other email they would have received from...
