Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: DMA: FTC Spam Summit Best Practices Presentation Slides See Jerry Cerasale's presentation on best practices delivered at the July 2007 FTC Spam Summit. Chad White: Reportlet - Retailers Missing Opportunities by Shunning Onboarding Emails...
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Email Invites and Succors Customer Dialog

We had a good debate yesterday about whether email could be helpful in a website customer-review strategy. Three guesses as to where my votes were: squarely with email as a powerful tool for both invitation, dissemination and recommendation. Customer reviews on websites are hot—because they work. A recent survey by...
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Sometimes Less Can Be More Effective

I see hundreds of advertising pieces in any given month that companies are looking to send out via email. They range from really slick, graphically dynamic pieces to straight-forward text information. Each has its purpose—and what that purpose is can sometimes be where the problems arise. Email marketing is a...
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