Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: The 2007 Retail Welcome Email Benchmark Study Email marketing trends & best practices among the largest online retailers for making the most out of that first impression *Have a whitepaper you'd like to contribute?...
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Retail Welcome Email Benchmark Study: Executive Summary

Welcome emails have historically had significantly higher open rates than regular emails. These messages are key to setting expectations with new subscribers and communicating the brand promise. Yet, only 72% of major online retailers send out welcome emails. That's the top line finding of the Email Experience Council's second annual...
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Duplicitous Permission Practices

A debate raged in a meeting last week that I'd love your ideas and feedback on. We were talking about the duplicity found in so many permission practices—particularly in ecommerce sites. Yes, I know that duplicity is strong word. But consider that most retailer email programs are opt-in—until you buy....
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