Month: September 2007

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: The 2007 Retail Welcome Email Benchmark Study Email marketing trends & best practices among the largest online retailers for making the most out of that first impression *Have a whitepaper you'd like to contribute?...

Welcome emails have historically had significantly higher open rates than regular emails. These messages are key to setting expectations with new subscribers and communicating the brand promise. Yet, only 72% of major online retailers send out welcome emails. That's the top line finding of the Email Experience Council's second annual...

News last week that the Shorter Oxford English Dictionary's latest edition dropped hyphens from about 1,600 words provides further proof that the time has come for marketers, publishers and dictionaries to drop the hyphen from the word email. Show your commitment to adopting the 21st century spelling of the word...

Every time someone says they don't believe in email, an email fairy dies—and another one just bit the dust. Why? Because Susan Hallenbeck is losing faith in email to reach college students. Recently, in a post on her blog, Refracted Higher Education, Susan bemoans that "younger GenXers and Millennials…seem to...

A debate raged in a meeting last week that I'd love your ideas and feedback on. We were talking about the duplicity found in so many permission practices—particularly in ecommerce sites. Yes, I know that duplicity is strong word. But consider that most retailer email programs are opt-in—until you buy....