From the 'Arsenal of Oops'

In last week's newsletter, Jeanniey confessed that she's no deployment expert: "I am notorious for sending emails with typos, links that don't work, image hosting paths that only work on my PC, messing up segments and more." She shared her favorite oopsy and said that the mistakes that she's made...
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Did You Catch the Oops in Yesterday's eec Email?

Yesterday's eec email drove quite a response! If you didn't read the introduction which talked about the realities of errors when you work with email, and the positive learnings you can extract from a not-so-good situation, you missed a good article and should read it when you have a chance....
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Welcome to MAKE IT POP!: The 'Ah-ness' of Email

I'm sometimes asked what it is that inspires me to focus on email creative specifically. Why attempt to perfect an ephemeral digital communication that most all recipients eventually delete? There's a Japanese term—mono no aware—that describes beauty as the awareness of the transience of things. It's also referred to as...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Chad White: Website Relaunches and Email Redesigns Should Go Hand in Hand Branding and navigation should be in sync across these channels. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
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Wall of Questions

Before DMA07, we solicited questions from our members and subscribers, promising to post them in our booth at the show and recruit email experts in attendance to answer those questions. We got some great questions and tons of great answers: 1. How important is it for email creative to match...
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Are You Ready for the Email Evolution?

As email marketing continues to evolve, the way we think about email must also evolve. Email has become the way that almost every one of our consumers not only communicates, but manages their lives. This means that as marketers and advertisers we must create email communications that not only facilitate...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: GoldLasso: Finding Value in an Email Marketing Service Provider Important things you should know about your ESP. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
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Take the State of Email Marketing Metrics Survey

Help impact and improve the industry's usage of email metrics by taking 5-10 minutes to participate in EmailStatCenter's State of Email Marketing Metrics Survey. Share your two cents on how you use email metrics and your challenges for 2008, and see what your peers have to say. All participants receive...
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Competitive Recon for the Women's Bean Project

The Email Experience Council's charity project this year is the Women's Bean Project (WBP), a nonprofit that helps women break the cycle of poverty and unemployment by teaching workplace competencies for entry-level jobs through employment and by teaching job readiness skills in the gourmet food production business. More than a...
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Montreal – The Fastest Spam Around?

I am in Montreal to speak with eec members Chris Carder from ThinData and Greg Cangialosi from Blue Sky Factory at Infopresse on Wednesday. And with that said, this even began like all others: Typical business trip travel plans. You probably know them well. - Work late two days before...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: BlueHornet: HTML Rendering in Outlook 2007 - Top 10 Questions & Answers How to code and design HTML email templates that render effectively in Outlook 2007. Chad White: Retailers Gravitating toward Single Sender Addresses...
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