As email marketing continues to evolve, the way we think about email must also evolve. Email has become the way that almost every one of our consumers not only communicates, but manages their lives. This means that as marketers and advertisers we must create email communications that not only facilitate fantastic relationships, but also integrate seamlessly into the lifestyle and personal management choices our customers employ.
Email is more successful when it is not used in a vacuum. Even if the integration is as simple as acknowledgement and awareness of other media elements the consumer may interact with (social networks, blogs, search, display, print, TV), email is much more powerful when it can generate engagement with other modes of communication.
With that said, at the eec, we want to practice what we preach, and do a better job at integrating our emails with the other ways and places people interact.
Please join our founder, Jeanniey Mullen, on LinkedIn or on Facebook to engage in real time conversations about email, and help us keep our email content as relevant as possible. (Don’t forget to add Ali, Chad and your other eec friends to your friend list!)
On Facebook, join the “unofficial” eec group and definitely take a second to rsvp to the first eec event (coming in February).
The eec team