REPLY TO ALL: How do I handle bouncebacks?

When reviewing subscriber reply mail to email newsletters, what action is recommended for responses that aren't specifically unsubscribes, like various automatic bouncebacks, account no longer exists, "I have left the company", etc. Heard discussion that one should just unsubscribe these people since they are unable to receive the newsletter and...
Read More

Direct to You from Connections 07 in Indianapolis

The ExactTarget User Conference unveils the dawning of a new technological day, and re-inspires the market with email. I attended Day 1 of the ExactTarget user conference (Connections 07) today and … Wow… is the best way to describe the event. With over 650 people in attendance (some were turned...
Read More