Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Habeas Webinar: Multichannel Revolution How Web 2.0 and Online Reputation Changes Strategy and Results ad:tech New York 2007: Optimizing Email to Maximize Your Return Trends and case studies. *Have a whitepaper you'd like to...
While it's a challenge we face all year long, avoiding the dreaded "garage sale" mish-mash of product photography becomes particularly difficult during the holiday season, when business requires hot but random items be featured together under various thematic umbrellas such as "for him" or "with free shipping." Sephora, Williams-Sonoma Home,...
Want to cruise the San Diego harbor with more than 250 of the best minds in email marketing? Then register now for the Email Evolution Conference, which is being held Feb. 12-13 at the Sheraton Hotel & Marina in San Diego. The next 25 registrants will get a free ticket...
When asked in a JupiterResearch Consumer survey, just 17% of the online population cited adware as a strong concern that had impacted their use of the Internet in the last 12 months. Moreover, 15% of the online population stated that they had paid for anti-adware software, indicating that this portion...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: EmailStatCenter.com's First Annual State of Email Metrics Survey Results 345 responses were collected—approximately 55% were from the client side and 45% from agencies or ESPs. Listrak: Dynamic Content in Action: DiscountBeautyCenter.com Case Study Check...
The results of many a strategy session over the past few months will play out in the next 10 days as retailers launch their Black Friday email plans. Maybe some of these ideas will help you make some last-minute improvement to your own strategy: - A number of retailers are...
Thomas S Kraemer writes: Email is a great medium for marketing. The area that I'm trying to crack is how to get people to provide their email address with permission for us to market to them so we can reach them through this efficient medium. What are some ways you...
Today the Email Experience Council announced its call for entries for its first award competition recognizing email marketing excellence—The Email Performance Award. The award will be presented to an individual or organization that has created an email marketing campaign that demonstrates the full power of the channel. Entries will be...
For the next two months, both Starbucks' coffee cups and most online retail email creative will share a similar shade of red. And as Starbucks introduces this year's holiday-themed cup sleeve, so a handful of retailers wrap their emails with holiday-themed navigation. This year Target, Amazon.com, Apple and REI all...
Reading Wired magazine this past weekend (insert your favorite Tricia-wants-to-be-a-nerd comment here), I ran across a new term—"Bacn" (http://bacn2.com). Coined in August at PodCamp Pittsburgh, it means permission email you opt-in for, never read, then delete. The recipient wanted the email at the time of opt-in but just can't find...
The answer… 51% –> Yes, list rental is a viable acquisition strategy. 49% –> No, the risk of hurting our sender reputation is too great. Are you surprised by this collective wisdom? Share your thoughts below. Also, visit the EEC homepage to answer the latest Two-Click Survey question: Is the...
Following the announcement we made on this blog last week regarding the availability of the session schedule for the Email Evolution Conference, yesterday we released a more formal version of that announcement to the media, adding some new details. For instance, the conference's 34 sessions will include more than 85...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: eMarket2: The Anatomy of an Effective HTML Email Message It takes more than just good content to make an email effective. *Have a whitepaper you'd like to contribute? Email it to whitepapers@emailexperience.org.
Do digital marketers view the function of the email similarly to that of the outer envelope in snail mail? Essentially, intrigue folks to click to the order page (open the envelope) as quickly as possible? —J.P. The Voices of Email had this advice: Chip House: I think that using the...
