Reading Wired magazine this past weekend (insert your favorite Tricia-wants-to-be-a-nerd comment here), I ran across a new term—”Bacn” (https://bacn2.com). Coined in August at PodCamp Pittsburgh, it means permission email you opt-in for, never read, then delete. The recipient wanted the email at the time of opt-in but just can’t find the time or will to read. The email marketing world is chock full of bacn. Most email marketers would agree that bacn is the result of non-relevant email.
So I ask, in making bacn, which half of the relevance equation is broken—content or timeliness?
—Tricia Robinson-Pridemore of StrongMail