In a multichannel retail business, using email to drive traffic to brick-and-mortar stores can be an interesting task. Chief challenges include: (1) Internally, online and retail departments are often not only separate but also competitive; (2) Generally, retail-focused campaigns don't drive as many immediate web sales, causing email crack-cocaine withdrawal;...
Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Flimp Media: Web Video Marketing: The Birth of a New Online Marketing Application The meaning and benefits of interactive web video. Listrak: The Art and Science of Email Marketing Art is all about form...
We're happy to unveil the schedule for the Email Evolution Conference, which is being held in San Diego, Feb. 12-13. This initial schedule includes speaker details on our four exciting keynotes: 1. Pete Sheinbaum, the CEO of Daily Candy, will be speaking about his company's successes with email. 2. Jerry...
Is 'customer-centric' just a concept put into practice by the early adopters…or is there a point soon where we'll see quicker adoption of real data-driven 1:1 marketing? Is it a data/data modeling issue? Is it an analytics issue? Is it a ROI issue? Is it a content issue? Is it...
Greg Cangialosi is an eec member and a widely recognized expert in the digital space. When I read his recent blog post I knew I had to blog about it too (and not just because he mentions me in the post). It is right on the money—and does a great...
Halloween is my best holiday. On Oct. 31, it's absolutely OK to do two of my favorite things: dress up and eat candy. I monitored my inbox today (in costume – I was a nun) to see which retailers were celebrating with me. The results were frightening! Out of the...
