MAKE IT POP!: Driving Retail Traffic with Two C’s

In a multichannel retail business, using email to drive traffic to brick-and-mortar stores can be an interesting task. Chief challenges include: (1) Internally, online and retail departments are often not only separate but also competitive; (2) Generally, retail-focused campaigns don't drive as many immediate web sales, causing email crack-cocaine withdrawal;...
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Weekly Whitepaper Room Refresh

Every week the EEC adds new content to its Whitepaper Room. Here are the latest additions: Flimp Media: Web Video Marketing: The Birth of a New Online Marketing Application The meaning and benefits of interactive web video. Listrak: The Art and Science of Email Marketing Art is all about form...
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Email Evolution Conference Schedule Released

We're happy to unveil the schedule for the Email Evolution Conference, which is being held in San Diego, Feb. 12-13. This initial schedule includes speaker details on our four exciting keynotes: 1. Pete Sheinbaum, the CEO of Daily Candy, will be speaking about his company's successes with email. 2. Jerry...
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MAKE IT POP!: Boo-ya

Halloween is my best holiday. On Oct. 31, it's absolutely OK to do two of my favorite things: dress up and eat candy. I monitored my inbox today (in costume – I was a nun) to see which retailers were celebrating with me. The results were frightening! Out of the...
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