The eec Launches Email Performance Award

Today the Email Experience Council announced its call for entries for its first award competition recognizing email marketing excellence—The Email Performance Award. The award will be presented to an individual or organization that has created an email marketing campaign that demonstrates the full power of the channel.

Entries will be evaluated for their marketing strategy, creative components, and, most importantly, results. Permission-based email marketing campaigns from any industry vertical — including B-to-B, B-to-C, nonprofit, education, etc.— are eligible for entry into the award competition as long as results described have been achieved within the last 12 months.

The Email Performance Award offers email marketers a unique opportunity to showcase the best-in-class strategies, design, and tactics that make them successful. We look forward to recognizing the brands that lead by example, and hope they provide inspiration to others seeking to further leverage the power of the email channel in their marketing mix.

Nominations close on Monday, Dec. 10, 2007. For more details about submission guidelines and entry forms, click here.

The members of the eec will select the winner from among the Email Performance Award finalists, which will be determined by the eec’s leadership and announced in mid-January. The winner will receive free admission to the Email Evolution Conference at the Sheraton Hotel & Marina in San Diego, where the Email Performance Award will be officially presented on Feb. 13, 2008.

The winner of the Email Performance Award will also be placed into the semi-finals of the Direct Marketing Association’s International ECHO Awards. Since 1929, the ECHO Awards, which are presented each October, have recognized the world’s outstanding multichannel direct marketing campaigns based on excellence in strategy, creativity, and results.

For additional information about eec membership or the Email Performance Award, please contact Ali Swerdlow, the eec’s Marketing & Sponsorship Manager, at ali@emailexperience.org or 888.804.4521, ext. 3.